The Electric Coffee Bean Experience

The search for kickass coffee

Archive for the category “Supermarket”

ASDA Extra Special Brazilian

origin of coffeeThe Pack Blurb:

Medium Strong/4 from the Minas Gerais region.

What they said:

This excellent Arabica coffee is produced using a method called “pulped natural”. This involves passing the freshly picked coffee cherries through a mill to leave a sticky sweet coating on the beans. These are then dried under tropical sunshine, producing a complex, rich and treacly flavour. The beans are then roasted on the darker side of medium making this an ideal coffee to serve after dinner or for those who enjoy a richer, fuller cup.

What we said:

Unsealing the pack was a real delight as I was hit by the treacly aroma promised by the pack. My nostrils sat up and paid attention. Could a supermarket branded coffee deliver? Downhill from there I’m afraid. The crema was poor, almost non-existent. The brew looked somewhat weak. I’ll grant that the barista can have something to do with it but I made it to my usual standards. The nose wasn’t too shabby. Definitely smelled like coffee, which is a start, right? Tasting was reasonable. Not as strong as I would have expected for a supposed darker roast. A touch of wood on the tongue without that unnerving sensation of drawing an ice cream stick over my teeth. Flavours did develop as the brew cooled down. A touch of cocoa and an earthiness that was unexpected and pleasant.


If I only had the brand to choose from, this would be the roast I’d choose. Other than that, save your money.

5 beans out of 10.


Indian Elephant Farm

Part of the ASDA Extra Special range, so I wasn’t holding my hopes up. Can mass-produced coffee made for a large supermarket chain taste good? I suspect not.

WHAT THEY SAID: Strength. 4 or medium to strong.

This exceptional Arabica coffee is grown in the state of Karnataka in Southern India, Home of Indian Elephant Farm Coffeeunder the shade of an ancient forest. Rich and full-bodied with notes of dark chocolate and citrus fruits… the beans are roasted on the darker side of medium for a distinct and intense aroma.

WHAT WE SAID: The aroma of the grinds is gentle. The flavour? Bland! If you like a Starbucks style roast, you’ll enjoy this. There are no bitter notes, no chocolate or citrus, nothing woody or spicy. In fact, there was neither good nor bad happening here.

Poor crema at 28 seconds draw.

Loses all definition when partnered with milk. The moo juice is the only flavour happening here.

VERDICT: Save your money for something better.

4 beans out of 10.

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