The Electric Coffee Bean Experience

The search for kickass coffee

Indian Elephant Farm

Part of the ASDA Extra Special range, so I wasn’t holding my hopes up. Can mass-produced coffee made for a large supermarket chain taste good? I suspect not.

WHAT THEY SAID: Strength. 4 or medium to strong.

This exceptional Arabica coffee is grown in the state of Karnataka in Southern India, Home of Indian Elephant Farm Coffeeunder the shade of an ancient forest. Rich and full-bodied with notes of dark chocolate and citrus fruits… the beans are roasted on the darker side of medium for a distinct and intense aroma.

WHAT WE SAID: The aroma of the grinds is gentle. The flavour? Bland! If you like a Starbucks style roast, you’ll enjoy this. There are no bitter notes, no chocolate or citrus, nothing woody or spicy. In fact, there was neither good nor bad happening here.

Poor crema at 28 seconds draw.

Loses all definition when partnered with milk. The moo juice is the only flavour happening here.

VERDICT: Save your money for something better.

4 beans out of 10.


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2 thoughts on “Indian Elephant Farm

  1. I’m drinking this right now. It’s each to their own as regards whether they like something. But “bland” seems a little harsh for this coffee. While it is a darker roast than I usually like, so – yes – the flavour is mainly derived from the roasting rather than the character of the bean, it still does have enough acidity to cut through and balance the darker, deeper notes. It’s clearly not a classic coffee, but it’s decent enough. There’s milky chocolate (I drink my coffee black, so the milk flavour comes from the smoothness of the chocolate notes, not from any “moo juice”), crushed walnuts, and a hint of blackcurrant and date. A subtle, pleasant, flavoursome coffee with attractive lingering notes. It makes a decent brew. Perhaps try using a little more coffee in your cafetière, and/or avoiding the “moo juice”?

    • espressojoe on said:

      Hi Steve, and thanks for your comment. You’re absolutely right. The best coffee is the one you like and I’m glad you liked this one.
      That said, I stand by my own comments. This is commodity coffee, not fresh produce. It’s been bulk roasted plus there is no indication of how long it has been sitting around since then. Best before dates do not cut it.
      I sampled this coffee as an espresso – with and without milk, and found it to be without merit. Perhaps it does work well in a plunger… but it’s not something I’m willing to risk when there are so many better coffees to be had in the UK.
      There are some absolute stunners around at the moment – try Has Bean for a single estate or Dark Fluid for a blend. The leap in quality from supermarket blends is phenomenal and worth the slight increase in price.

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